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ده ال blind date show وقد تم ادخال ال chip فدماغك بنجاح ... عن ال product placement نتحدث
طل علينا البرنامج من خلال bingecircle فى الموسم الثانى له عالتوالي بنجاح فاق التوقعات بس هل سالت لنفسك للحظه من هو المستفيد الاول من الجدل اللي حاصل عالسوشيال ميديا ..خليني اقولك اللي بيحصل فالكواليس
البرنامج برعايه Dolato للجيلاتي وكل الحاجات الحلوه اللى بتشوفها بتتاكل قدامك (ايوه بقولك انت )واللي له حاليا ست فروع فالقاهره مع توقعات بافتتاح فروع اخرى فالطريق واشترك معاه فال sponsorship مؤخرا value.
فالاغلب الضيوف اللي بتشوفهم بيكونوا influencers/ bloggers ليهم عدد لا بأس به من المتابعين اللي اكيد will watch/post comments /share بالاضافه ان الكلام بيتناول موضوعات مثيره للجدل فمجتماعتنا بالذات فيحصل interactions /CTA/generate leads او بمعني اخر افه حارتنا الفضول فكله عاوز يعرف ايه اللي بيحصل فيحصل تزايد فعدد المشاهدات والlikes ,وال comments واللي غالبا بتقلب لعاصفه الصحراء مع انك عارف ومتاكد ان كله بيشتغل بعضه . فبكل بساطه هتلاقى رجلك جابتك ل dolato
product preview من غير ما تحس لانك باستمرار بيتصدرلك ال
الخاص بيهم وهتلاقي نفسك عملت follow ل bingecircle ولكل ال influencers اللي كانوا بالحلقات وكمان هتشير الحلقه وتعمل tag ل3 اصحابك عشان تكون من سعداء الحظ وتبقي trend وده حضرتك دور ال product placement واللي بينقسم ل 3 انواع
1.screen placement
واللي مش بيتم فيه الاشاره للمنتج سواء من قريب او بعيد بس بيظهر قدام الكادر يا فالخلفيه زي الكوكاكولا قدام لجنه تحكيم amerian idol.
2.script placement
واللي بيتم الاشاره فيه للمنتج نصاً ارجع لفيلم back to the future لما marty mcfly طلب بيبسي .
3.plot placement
واللي فيه بيتم ربط ال product بشخصيه معينه زى ماركه الساعه او العربيه الخاصه بجيمس بوند او زى ربط ال masculinity من خلال شخصيه راعي البقر بسجاير مارلبورو .
فالمره الجايه وانت بتتفرج حاسب عاللاوعى بتاعك ,ولو لقيت نفسك بتجرى علي منتج ومش فاهم ليه تذكر ان يا عزيزى كلنا blind










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