SocialHubview by "Walaa Wagdy"

 The legend of Shakour Street..marketing" the monster level"   .Arabic version below.  [If you didn't sell your mobile, we will sell your organs !!] In one of many alleys of the el Raml Station in Alexandria lies Shakour Street, which as soon as you enter it follows you with suspicious and alert glances, with one sentence repeated to street-goers: “Do you want to sell a mobile phone”, taking into account the presence of a mall, a restaurant of Mohamed Ahmed and a clothing store on the corner of the street, which were dropped from memory, with the shops lined up in a way that resembled sardine cans, that only rivaled in that momentum by Seven Girls Street and Sixes Street!!! Here we come to the important question What would you do if you were the owner of a mobile shop on Shakur Street?! 1. As long as everyone around you provides the same service, take care of providing a competitive service while following up on after sales services. The system of switching roles wit...

  Cycle of mediocrity in developing countries, why does it exists and how to overcome it.  * Many organizations continue to perform in unforeseen ways, despite their own plans and efforts that tout the virtues of aspiring to excellence. Why does mediocre performance persist? Why the cycle of mediocrity prevails in public sector organizations? ...we clearly need a better understanding of the barriers to performance improvement, and, in this regard, mediocre management is a plausible factor worth examining. Indeed, this literature shows that managerial mediocrity is both widespread especially in developing countries, and associated with decreased performance. *In recent years, talking about many government failures, such as those concerning the war against terrorism, the Columbia space shuttle disaster, and environmental mismanagement (Fink, 2003; Parachini, 2003), managerial mediocrity has been named as a contributing or principal cause. Managerial mediocrity has been blame...

Marketing , Gambling and other stuff ... For many entrepreneurs its almost about building business that has a good turn over specially in societies where environment of investment lacking stability..so the choice here to play it safe, focusing on accelerate reaching break-even point down to Return on investment by giving people a substitute or alternative for a brand they have used to.. Actually its possible but never said that its going to be easy as you want to stand out as a brand while there are many brands that serve the same good ,the same need and exist in market (may be before you ) for example PERSIL and ARIEL … may be the look alike on surface but with a scoop look you will find many differences whether for qualities , packaging or the message which stimulates your subconscious for a certain choice as polar opposites not a look like products . (Me too ) products usually appear in a highly competitive market that enhance potential of growth ,it can link to other society c...