Marketing , Gambling and other stuff ... For many entrepreneurs its almost about building business that has a good turn over specially in societies where environment of investment lacking stability..so the choice here to play it safe, focusing on accelerate reaching break-even point down to Return on investment by giving people a substitute or alternative for a brand they have used to.. Actually its possible but never said that its going to be easy as you want to stand out as a brand while there are many brands that serve the same good ,the same need and exist in market (may be before you ) for example PERSIL and ARIEL … may be the look alike on surface but with a scoop look you will find many differences whether for qualities , packaging or the message which stimulates your subconscious for a certain choice as polar opposites not a look like products . (Me too ) products usually appear in a highly competitive market that enhance potential of growth ,it can link to other society c...